In 2021 Lemon & Paeroa introduced a campaign named "Area Manu". It commenced that has a person in space, wearing an area fit, who jumps from a platform to cost-free slide to the ground, and at some point landing in a pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa commenced Manu Used Sciences Aotearoa (MASA) which had a symbol